Our association with professional experts who specialize in various digital marketing services like SEO , SMM , PPC , ORM , Web Designing & Development. We Provide all Digital Marketing Services.
Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses. So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online. Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples: Your website Branded assets (logos, icons, acronyms, etc) Video content (video ads, product demos, etc) Images (infographics, product shots, company photos, etc) Written content (blog posts, eBooks, product descriptions, testimonials, etc) Online products or tools (SaaS, calculators, interactive content, etc) Reviews Social media pages As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories.
The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:
Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.
Conversion rate optimization (CRO) is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.
Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.
Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to attract clicks (“you’ll never believe what happens next!”). Often, native advertising can be a bit hard to spot, since it is usually mixed in with non-paid content recommendations…but that’s kind of the point.
Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising” (which we’ll go over in a second). Facebook Ads are another form of PPC advertising called “paid social media advertising”.
Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.
If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort (for a more in-depth comparison of paid search and SEO.
Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.
My Media Dreams , the best digital marketing agency in India offer a 360 degree digital services portfolio. We have carved a niche as a renowned company with our immense experience and skills that help us build a brand brick by brick. We have a focused approach to our job and can easily sense a good digital opportunity and this allow us to help our clients in solving their complex business problems.
We use CRM tools to help build and manage relationships with our clients by providing update on daily task. The tool is simple & easy-to-use.
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We understand the importance of a personal touch that why we provide a dedicated account manager for better coordination
Our daily, weekly & monthly updates help you to track progress of your website and what is planned for coming months
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